{"id":623,"date":"2018-10-23T16:42:08","date_gmt":"2018-10-23T16:42:08","guid":{"rendered":"https:\/\/staging.fashionweekstoretours.com\/?p=623"},"modified":"2018-10-23T16:52:44","modified_gmt":"2018-10-23T16:52:44","slug":"intelligent-disruption-in-the-retail-industry-is-the-top-trend-to-watch","status":"publish","type":"post","link":"https:\/\/staging.fashionweekstoretours.com\/?p=623","title":{"rendered":"Intelligent Disruption in the Retail Industry is the Top Trend to Watch"},"content":{"rendered":"<p><strong>Where we are today<\/strong><\/p>\n<p>I submit to you two words; intelligent and disruption. According to Merriam-Webster, disrupt is, \u201cto break apart, to throw into disorder, to interrupt the normal course of unity.\u201d Clayton Christensen, author of \u201cInnovator\u2019s Dilemma,\u201d wrote that \u201cdisruption is a process, not an event, and innovations can only be disruption relative to something else.\u201d The rise of Bitcoin (intelligent currency), five billion people connected via mobile phones (with intelligent sensor packed phones), computational intelligence in smart products, IOT and services produced are evidence of the process of intelligent disruption.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>I believe that the process of intelligent disruption for the retail industry will accelerate into the next decade. Those unprepared will be left behind as they will not see intelligent disruption, are not prepared for it, and by the time they understand what has happened it will be too late.<\/p>\n<p>Disruption is a part of natural evolution as Charles Darwin wrote in the \u201cOrigins of the Species.\u201d Darwin\u2019s words apply to business today. He said \u201cIt is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.\u201d Rupert Murdoch,\u00a0summing up his business philosophy, said \u201cThe world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How we got there<\/strong><\/p>\n<p>The telegraph, telephone, transcontinental railroad, wars, economic booms and busts, the automobile, electrification, satellite, air travel, communications, Internet, smartphone, space travel, computers all had their roles in disrupting the ways of people and business.\u00a0One of the greatest commercial inventors of the 20<sup>th<\/sup>\u00a0century was Thomas Edison. Edison\u2019s approach to rapid change and intelligent disruption applies to today. Edison would take a \u201cneeds first\u201d approach to intelligent disruption vs. an \u201cideas first\u201d approach. He would ask what was the practical application for his intelligent disruption efforts.\u00a0History show us that, industries that adapted grew, new industries and companies were created while others faded.<b>\u00a0<\/b><\/p>\n<p>The last decade (2007-2017) was the smart decade. It was a period of unprecedented rapid growth. Mobile phone users grew from\u00a0<b>two<\/b>\u00a0billion in 2007 to\u00a0<b>five\u00a0<\/b>billion according to a 2017 report from the <a href=\"https:\/\/www.gsma.com\/\">GSMA<\/a>. Smartphone connections increased rapidly over the last decade to 5 billion in 2017 from 179 million in 2007, according to the GSMA. Each year for the past decade, smartphones have gotten smarter with the increasing addition of smart<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Ray Kurzweil, the head of engineering for Google explained that rate of change today is exponential. He said this \u201ctranslates to us experiencing 20,000 years of change in the 21st century.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What can you do?<\/strong><\/p>\n<p>How you can harness the power of intelligent disruption for growth today? Advertising agencies and brands need to understand technology and its resultant impact on these organizations, products, customers, user interface design, service and their employees. There are five\u00a0<b>THINK<\/b>\u00a0actions advertising agencies &amp; brands can take to stay on the cutting edge of<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><b>Think\u00a0<\/b>differently about<b>\u00a0<\/b>participation industry event of the advertising industry such as CES, World Economic Forum, Mobile World Congress, C2, and other industry events. They are excellent venues and opportunities to keep up with the pace of change. Careful pre-event curation yields highly productive insights, business and connections. It can move organizational mountains and provide the needs insights and view of the world, need to take actions.<\/p>\n<p><b>Help\u00a0<\/b>companies facing similar business challenges where knowledge and know-how can be shared.<\/p>\n<p><b>Innovate<\/b>\u00a0with pilots<b>\u00a0<\/b>in the marketplace to trial products and services to gather feedback.<\/p>\n<p><b>Non-industry partners<\/b>\u00a0can aid research, such as academic organization and think tanks.<\/p>\n<p><b>Keep\u00a0<\/b>close with customers, partners and competitors and understanding their challenges.<\/p>\n<p>While the pace of change is accelerating so is the ability to capitalize on these trends and to rapidly expand your business and profitability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where we are today I submit to you two words; intelligent and disruption. According to Merriam-Webster, disrupt is, \u201cto break apart, to throw into disorder, to interrupt the normal course of unity.\u201d Clayton Christensen, author of \u201cInnovator\u2019s Dilemma,\u201d wrote that \u201cdisruption is a process, not an event, and innovations can only be disruption relative to&hellip;<\/p>\n","protected":false},"author":2,"featured_media":625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.fashionweekstoretours.com\/index.php?rest_route=\/wp\/v2\/posts\/623"}],"collection":[{"href":"https:\/\/staging.fashionweekstoretours.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.fashionweekstoretours.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.fashionweekstoretours.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.fashionweekstoretours.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=623"}],"version-history":[{"count":1,"href":"https:\/\/staging.fashionweekstoretours.com\/index.php?rest_route=\/wp\/v2\/posts\/623\/revisions"}],"predecessor-version":[{"id":624,"href":"https:\/\/staging.fashionweekstoretours.com\/index.php?rest_route=\/wp\/v2\/posts\/623\/revisions\/624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.fashionweekstoretours.com\/index.php?rest_route=\/wp\/v2\/media\/625"}],"wp:attachment":[{"href":"https:\/\/staging.fashionweekstoretours.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.fashionweekstoretours.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.fashionweekstoretours.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}